The view

We are delighted to introduce you to The Style Council; a group of influential trendsetters who will help ensure we’re always ahead of the curve!
Made up of twenty key players in the world of fashion, food, arts and media, The Style Council will help to keep us at the forefront of innovation within London’s rich retail and dining offer and help us to guarantee we’re giving our customers the best possible experience so...
...Let us introduce you!

Charlotte Adsett 
Charlotte Adsett, freelance fashion editor
Charlotte is an established fashion editor and freelance stylist based in London, styling front covers, look books, TV commercials and advertising campaigns. She has also styled her fair share of celebrities, with the list including Kelly Osbourne, Kelly Brook, Fearne Cotton and Pixie Lott to name a few.

Douglas Blyde, food critic
BBC documentary maker turned restaurant writer, and enthusiastic cook, Douglas Blyde, has been described as ‘one of the most respected (and well-fed) experts on eating out in the capital’ (Evening Standard). He reports on restaurants, drinks, travel and design, and the experts and artisans who toil with care, conviction and charm to make these happen.

Kate Carter, editor of Life & Style, The Guardian
Kate Carter edits the Guardian's Life & Style section, creating the hugely popular Fashion Statement email and blogging on everything from toys to party conference style.
Sara Darling, freelance 
Sara is Fashion Director of 55Factory, as well as a freelance writer and stylist. Sara regularly produces fashion shoots for national and international titles, including International Life, Bond, Beige and The Untitled magazines, and is also an avid fashion, beauty and travel writer for Drafted and has previously worked on campaigns for Gossard, Godiva, Vodafone and Reebok.

Poppy Dinsey, creator of the What I Wore Today social network
Fashion blogger and website entrepreneur Poppy became a hit by posting pictures of herself online wearing a different outfit for every day of the year. Poppy started her ‘What I Wore Today’ social network on January 1 2010 and it has since developed into a fashion social network which anyone can upload outfits to.

  Kirsty Hathaway   Kirsty Hathway, editor of Just Opened London
Kirsty started in the fashion industry ten years ago, assisting the GQ Creative Fashion Director, before moving to British Vogue. At just 25 she became Fashion Editor at Company Magazine and, in 2010, Kirsty took a sabbatical to Africa volunteering in an orphanage before launching lifestyle magazine, Beach Tomato. Most recently, Kirsty launched Just Opened London, a website is dedicated to London's newest restaurants, bars, hotels, exhibitions and plays.
Melanie Hick   Melanie Hick, editor of
Melanie is editor-in-chief of, the home of pop style where music meets fashion in five languages, with emerging talent, young amazing lives and classic MTV shows. Melanie began working online during the dot com boom of 2000 writing copy for beauty products while moonlighting as a music journalist for Melbourne's street press. Previously a launch editor for, and
  Kaye Holland  

Kaye Holland, curator of Haute Living
British journalist, Kaye Holland, Kaye worked in the Middle East, Caribbean and China for titles including Time Out, after a stint at the BBC. Now back in London, Kaye is a Managing Editor at Redwood Publishing and regularly writes features on lifestyle and travel for a range of publications, as well as presenting a weekly hospital radio show.

Charlotte Kavanagh  

Charlotte Kavanagh, musician
A lover of music and design, Charlotte designs and directs music videos as part of the husband and wife team Ball & Chain, she also freelances as a set dresser and buyer for TV Commercials. In addition, Charlotte is an experienced songwriter, drummer and vocalist. She is currently recording the debut album for her latest project The Lovers.


Franco Milazzo, Londonist
Franco has been writing for Londonist for two years and has written a large number of by-lined articles for the popular website. From music, cabaret and theatre to architecture and restaurant reviews, Franco covers all things quirky and unique in the capital..


Leandra O’Sullivan, ASOS designer
The second of our ASOS fashion experts, Leandra is currently Design Manager for the global online fashion and beauty retailer. No stranger to high-end fashion, Leandra has 14 years' experience in the industry.

  Lauretta Roberts  

Lauretta Roberts, director of Brand Extensions at WGSN
Lauretta is director of brand extensions at WGSN, the world’s largest fashion and style forecaster, having re-launched the business in 2009. Lauretta was previously editor of fashion industry title, Drapers, launching its first content website in 2008. Lauretta is a member of the advisory board for fashion networking organisation, The Industry London, and has judged for the Fashion Monitor Journalism Awards and the British Fashion Council.

Sue Seel  

Sue Seel, freelance fashion & beauty expert
Sue has 11 years’ experience in fashion, film, music and sports and, following the success of her agency; The Brand Guru, she's now a specialist in consumer consultancy. Sue has worked for  brands including Agent Provocateur, Chopard, Jean Paul Gaultier and famous faces such as Alesha Dixon, Kimberley Walsh and Lily Allen. Most recently, Sue consulted for international companies including the Arcadia Group, Aurora Ltd and Fitflop.

  Sarah Shaffi  

Sarah Shaffi,  editor of
Sarah is editor of, a news network for the London which features everything from hard news to things to do in the capital. From fashion to books to community affairs, there’s nothing about London that doesn’t hold her interest. And to her delight, every day she is still discovering new things about our lovely capital.


Martin Thone, ASOS designer
Martin is a graduate from Ravensbourne Art college, where he was awarded a degree in fashion and design. Ever the fashionista, he then went on to be a designer for menswear at Topman and is now a designer for UK style favourite Asos.

  Antony Waller  

Antony Waller, fashion PR
Antony has over 13 years’ experience in the high-end fashion industry, designer collaborations and celebrity endorsement. Lately, Antony has been working on special projects, photo shoot production and London Fashion Week show management for brands. Anthony was instrumental in the launch of a yearlong partnership from Oxfam and WilliamVintage – a partnership brings together the expert eye of WilliamVintage founder, William Banks-Blaney and Oxfam's decades of experience on the British high street as the charity celebrates its 70th anniversary.

Laura Weir  

Laura Weir, Fashion features director of Sunday Times Style
Laura Weir, previously Acting Fashion Editor for, is a columnist and fashion features director for Sunday Times Style magazine. Laura’s journalist background also saw her report for leading retail and fashion trade magazines, Retail Week and Drapers. Working in fashion, Laura obviously loves to shop – and also admits that she is rather partial to a scotch egg!

  Anna Williamson  

Anna Williamson, TV presenter
Anna is best known as a Nickelodeon and CiTV presenter, as well as Daybreak correspondent and entertainment reporter for Digital Spy. Anna recently launched as a Childline Counsellor and Key Spokesperson and has been heavily involved supporting in The Prince’s Trust. You also can’t mention Anna without mentioning pantomime – Anna is a huge fan of the theatre genre and has played every role going from Cinderella to Aladdin to Jack.

Tess Wright  

Tess Wright, stylist
After completing her studies in fashion, where she was mentored by international fashion designer, Antonio Beradi and Vogue illustrator, Julie Verhoven, Tess went on to design her own clothing line which sold in London boutiques. Tess made the natural progression from designer to stylist and within months was headhunted by Warner Music who commissioned her to work with various artists. Over the past 10 years, Tess has worked on projects with numerous fashion magazines, record labels and London based TV production companies.

  Lisa Vickery  

Lisa Vickery, BBC London
Lisa is a specialist presenter in Entertainment, Arts, Music and Live Events. From red carpet to stage, TV, online and radio, Lisa is a regular presenter for many national broadcasters. She has worked on many events including The Brits and Classical Brit Awards, Olivier Awards, West End Live and London’s New Year’s Day Parade. Lisa is also a Broadcast Journalist at BBC London, reporting on Entertainment and Current Affairs.

Quin Xie  

Qin Xie, editor of Foodepedia
Qin is a London based freelance journalist and trained chef. When not infiltrating Michelin restaurants as a kitchen tourist, she writes about food, drink and travel. Her writing has appeared on Yahoo, FT, The Times and CNN. She has also just started working on her first book. Qin says that according to friends, her watch is always set to UTC - ready for the next big adventure. In reality, she says she is happiest at the dinner table or by the sea.