The view

We are delighted to introduce you to The Style Council; a group of influential trendsetters who will help ensure we’re always ahead of the curve!

Made up of fifteen key players in the world of fashion, food, arts and media, The Style Council will help to keep us at the forefront of innovation within London’s rich retail offer and help us to guarantee we’re giving our customers the best possible experience so...

...Let us introduce you!

 
Poppy Dinsey, creator of the What I Wore Today social network >>
Fashion blogger and website entrepreneur Poppy became a hit by posting pictures of herself online wearing a different outfit for every day of the year. Poppy started her ‘What I Wore Today’ social network on January 1 2010 and it has since developed into a fashion social network which anyone can upload outfits to.
    
Jean Edelstein, London / Style / Food blogger and freelance journalist >>
A writer, editor, and author, originally from New York, Jean is a lover of new styles and good food! Jean currently spends most of her time blogging and writing articles for national newspapers and is the author of Himglish and Femalese: Why Women Don't Get Why Men Don't Get Them.
             
Douglas Blyde, Food critic >>
Maker of documentaries for the BBC turned restaurant writer, consultant, presenter, society sommelier, and enthusiastic cook, Douglas Blyde has been described as ‘one of the most respected (and well-fed) experts on eating out in the capital’ (Evening Standard). He reports on restaurants, drinks, travel and design, and the experts and artisans who toil with care, conviction and charm to make these happen.
  Kaye Holland, Curator of Haute Living – copywriter, editor, journalist, media consultant
Intrepid media guru, Kaye has worked for BBC Sport Online, News Online and the legendary children’s TV programme Newsround.  A lover of travelling, Kaye worked for Time Out in both the Middle East  and China to help re-launch a lifestyle magazine. Luckily for the Style Council, she’s now back in London!
             
 

Martin Thone, Asos Designer
Martin is a graduate from Ravensbourne Art college, where he was awarded a degree in fashion and design. Ever the fashionista, he then went on to be a designer for menswear at Topman and is now a designer for UK style favourite Asos.

    Leandra O’Sullivan, Design Manager for Asos
The second of our ASOS fashion experts, Leandra is currently Design Manager for the global online fashion and beauty retailer. No stranger to high-end fashion, Leandra has 14 years' experience in the industry.
             
  Lisa Vickery, TV Presenter
Lisa has a rich array of national broadcast experience, mostly as a presenter for the BBC. She is also an ambassador for The Prince’s Trust charity and has a fantastic relationship with One New Change. She compered our Music on the Roof event in July 2011, as well as hosting the City Sleepover on our roof terrace in August 2011.
   

Sara Darling, Freelance
Stylist >>

Sara is a London- based men’s and women’s fashion stylist and writer, with vast experience in editorial, music videos and TV. Celebrity clients include Ellie Goulding amongst others. Sara was featured in the Sky documentary ‘Women in Fashion’ and participated in Twiggy’s reality show “Frock Swap”.

             
 

Franco Milazzo, Features Writer, The Londonist >>
Franco has been writing for Londonist for two years and has written a large number of by-lined articles for the popular website. From music, cabaret and theatre to architecture and restaurant reviews, Franco covers all things quirky and unique in the capital.

   

Desiree Lederer, London based fashion stylist >> 
London based fashion stylist who focuses on high fashion editorial, advertising, music and celebs including A listers from Rihanna to Danni Minogue. She also has expertise in consulting, art direction, personal shopping and makeovers.

             
 

Anna Williamson,
Daybreak >>
Anna is a presenter on ITV1’s Daybreak, and live studio guest presenter of TV Matters and The Mix. She recently presented live from the red carpet at the 2012 BAFTA awards and starred alongside Dame Edna Everage in the New Wimbledon Theatre’s version of Dick Whittington in December 2011. Anna is an Ambassador for The Prince’s Trust charity and The Variety Club of Great Britain.

   

Kate Carter, Editor of Life & Style, The Guardian
Kate Carter edits the Guardian's Life & Style section, creating the hugely popular Fashion Statement email and blogging on everything from toys to party conference style.


Plus Sophie Paxton, Fashion Assistant and Orsolya Szabo, Deputy Fashion Editor from The Evening Standard and Rebekkah Roy, Fashion Stylist.